SGA Growth — Marketing Performance Audit ← Portfolio Index · Q1 2026 · Confidential · noindex

Lakeshore Dental Care

https://www.mylakeshoredental.com/

Production softened -8.3% YoY ($705,251 → $646,365). During the same window, new patient intake declined by 13 and appointment leakage worsened. The practice scorecard shows 8 of 19 metrics passing, with 4 fails concentrated in schedule management and referral program. The analysis below frames where collaborative opportunities exist rather than assigning root cause — the team can use these numbers as a shared starting point for the next operating rhythm review.

1. Practice Marketing Scorecard

8Passing
4Failing
7Data Gaps
67%Pass Rate (of measurable)
CategoryMetricCurrent ValueBenchmarkResult
Patient AcquisitionAvg New Patients / Month (last 90d)43.3≥ 30Pass
NP Call Conversion %N/A — Not on PeerLogic≥ 55%N/A
Missed Call %N/A — Not on PeerLogic≤ 18%N/A
3rd Next Available NP ApptN/A — Modento link not provided≤ 7 daysN/A
Patient RetentionUnscheduled Active Patients (YoY)626 vs 835Decrease YOYPass
Unscheduled $$ Opportunity (YoY)$595,026 vs $852,719Decrease YOYPass
NP Hygiene Re-Appointment %66.9%≥ 40%Pass
Hygiene Re-Appointment %95.1%≥ 85%Pass
Pre-Appointment %73%≥ 60%Pass
Schedule ManagementAppointments Completed (YoY)1,756 vs 1,800Increase YOYFail
No-Shows %6.6%≤ 5%Fail
Cancellations %7.9%≤ 5%Fail
Online ReputationGoogle Reviews (Total)547≥ 300Pass
Google Reviews (Last 30 Days)N/A — requires Swell/GBP API≥ 10N/A
Google Star Rating4.9≥ 4.5Pass
Google 5-Star %N/A — requires Swell≥ 90%N/A
Yelp Reviews (Total)N/A — not in current scan≥ 20N/A
Yelp Star RatingN/A — not in current scan≥ 4.0N/A
Referral ProgramTracking Referral Source (Missing %)43% missing< 20% missingFail

2. Production & Revenue Overview

Production Gross
$646,365
▼ $-58,885 (-8.3%)
New Patients
130
▼ -13 (-9.1%)
Case $ Accepted %
38.3%
▼ -4.4pp (-10.3%)
Visits / Working Day
26.55
▲ +0 (+0.6%)
MetricQ1 2025Q1 2026YoY Δ
Production Gross$705,251$646,365▼ $-58,885 (-8.3%)
Production Scheduled$690,780$628,528▼ $-62,252 (-9.0%)
Annual Patient Value$1,021$951▼ $-71 (-6.9%)
Visits Per Working Day26.4026.55▲ +0 (+0.6%)

3. New Patient Acquisition & Case Acceptance

MetricQ1 2025Q1 2026YoY Δ
New Patients143130▼ -13 (-9.1%)
New Patients / Working Day2.272.10▼ -0 (-7.5%)
Case Acceptance %100.0%100.0%▲ +0.0pp (+0.0%)
NP Case Acceptance %67.4%75.9%▲ +8.5pp (+12.6%)
Case $ Presented$631,705$649,658▲ +$17,953 (+2.8%)
Case $ Accepted$269,812$248,755▼ $-21,057 (-7.8%)
Case $ Accepted %42.7%38.3%▼ -4.4pp (-10.3%)

4. Same-Day Treatment & Clinical Performance

MetricQ1 2025Q1 2026YoY Δ
Same-Day Hygiene $$2,849$8,111▲ +$5,262 (+184.7%)
Same-Day Restorative $$84,376$115,454▲ +$31,078 (+36.8%)
Case Diagnosed % — Hygiene3.1%3.0%▼ -0.1pp (-3.2%)
Case Diagnosed % — Restorative31.5%29.0%▼ -2.5pp (-7.9%)

5. Patient Volume & Appointment Health

MetricQ1 2025Q1 2026YoY Δ
Active Hygiene Patients1,9592,073▲ +114 (+5.8%)
Unscheduled Active Patients835626▼ -209 (-25.0%)
Unscheduled $ Opportunity$852,719$595,026▼ $-257,693 (-30.2%)
Appointments Completed1,8001,756▼ -44 (-2.4%)
Cancellations %0.7%7.9%▲ +7.2pp (+1028.6%)
No-Shows %0.4%6.6%▲ +6.2pp (+1550.0%)
Pre-Appointment %63.0%73.0%▲ +10.0pp (+15.9%)

6. Appointment Confirmation & Patient Recapture

MetricQ1 2025Q1 2026YoY Δ
DI Confirmed %0.0%36.1%▲ +36.1pp (+0.0%)
NP Hygiene Re-Appt %38.5%66.9%▲ +28.4pp (+73.8%)
Hygiene Re-Appt %79.7%95.1%▲ +15.4pp (+19.3%)
Recaptured Patients4029▼ -11 (-27.5%)
Patients Net Growth6512▼ -53 (-81.5%)

7. Operational Efficiency

Online Scheduling Adoption0.0%
Hygiene→Restorative Handoff Ratio0.51
NP Close Rate (Cases)75.9%
Avg Production / Visit$368
Patient Attrition147 (92.5%)

Call Conversion (PeerLogic Q1 2026)

NP Call Conversion
Existing Patient Conversion
Missed Call %
Top Reason Not Booked
NotesNot using PL

Online Reputation (Google Business Profile)

Rating4.9 ★
Review Count547
Address4695 Old Canoe Creek Rd, St Cloud, FL 34769, USA
Phone(407) 809-1759
Primary Categorydentist

Data Hygiene & Tracking Gaps

Referral Source Attribution: 43% of new patients (56 of 130) are missing referral source. This exceeds the 20% threshold and blocks reliable marketing ROI attribution. Without this data, we cannot tell which channels are producing new patients.

Production Waterfall Analysis (Q1 2025 → Q1 2026)

Bridges prior-period production to current-period production by attributing the change to specific drivers. Green = gained production; Red = lost production.

$705,251 $-7,514 $-28,585 +$36,340 $-86,613 +$2,761 +$24,727 $646,365PriorProdNewPatientVolumeCaseAcceptanceSame-DayTreatmentAppointmentLeakageScheduleUtilizationOther/UnattributedCurrentProd
DriverImpactNote
New Patient Volume$-7,514-13 NP × $578 avg restorative/exam
Case Acceptance$-28,585Δ -4.4% × $649,658 presented
Same-Day Treatment+$36,340Current $123,565 − prior $87,225
Appointment Leakage$-86,613Prior 1.1% → current 14.5% (worsened)
Schedule Utilization+$2,761VPWD Δ +0.15 × 50 days × $368/visit
Other / Unattributed+$24,727Residual: fee schedule, payer mix, seasonality, provider changes
Net Change$-58,885Q1 2025 → Q1 2026

Action Plan — Organized by Support Team

Marketing

  1. Reactivation campaign for unscheduled active patients — Pull the 6+ month overdue list from Dental Intel Analytics (not Engagement — Engagement only reaches patients with future appointments). This practice shows 626 unscheduled active patients representing $595,026 in opportunity.
    Owner: Growth team + Office Manager  •  DI Workflow: Analytics → Unscheduled Active Patients → export → manual outreach assignment  •  Impact: Recovering even 10% of dollar opportunity = $59,503
  2. Online scheduling adoption lift — Only 0.0% of NPs booked online. Audit Modento integration + website CTA visibility. Patients who can't find a "Book Now" button often don't call either.
    Owner: Marketing + Web  •  DI Workflow: N/A — web analytics + Modento config  •  Impact: Captures after-hours + call-shy prospects

Operations

  1. 48-hour appointment confirmation protocol — Combined cancel + no-show rate is 14.5% (benchmark ≤10%). Use Engagement TouchPoint + manual phone backup + Park Column for unconfirmed slots.
    Owner: Office Manager  •  DI Workflow: Engagement → TouchPoint rules + daily morning-huddle confirmation report  •  Impact: Moving to 8% leakage recovers ~$42,014

Clinical

  1. Standardized treatment plan presentation — Case $ Accepted % is 38.3% (benchmark: 50%+). Moving the needle 5pp on $649,658 presented = $32,483 in accepted treatment.
    Owner: Clinical Director + Doctor  •  DI Workflow: N/A — peer-learning / coaching sprint  •  Impact: $32,483 at 5pp lift

Office Manager

  1. Referral source entry compliance — 43% of new patients are missing referral source attribution. This blocks all marketing ROI analysis — we can't tell what is working. Mandate entry at check-in + daily audit.
    Owner: Office Manager  •  DI Workflow: DI PMS integration check + front desk training  •  Impact: Unblocks marketing spend attribution

Doctor

  1. Peer review of case presentation + schedule availability — Production softened -8.3% YoY. Review the waterfall drivers together — the largest negative driver is where collaboration will unlock the most dollars.
    Owner: Doctor + ROD  •  DI Workflow: Analytics → Production breakdown + VPWD trend  •  Impact: Recovers soft quarter via targeted lever

Executive

  1. PeerLogic onboarding — This practice is not on PeerLogic, so we have no call-conversion data. Per Matt/Nathan strategy, get all practices onto PeerLogic — without it we cannot diagnose the front-desk funnel.
    Owner: ROD + IT  •  DI Workflow: N/A — vendor onboarding  •  Impact: Unblocks call-funnel diagnosis
  2. Strategic context (from Priority List review) — Recent acquisition; 2 full-time docs, no room to expand capacity. Bottom priority — opportunity is EBITDA/efficiency, not growth.
    Owner: ROD + Growth  •  DI Workflow: N/A  •  Impact: Alignment on sequencing
AI Analysis Disclaimer: This report was generated by an AI system combining Dental Intel benchmarks, PeerLogic call data, and Google Business Profile signals. AI systems in dentistry are estimated at ~40% raw accuracy for clinical interpretation — every finding should be validated by the Market Manager, ROD, and Doctor before action is taken. Numbers are correct per the source CSVs; interpretations and recommended actions are directional, not prescriptive.