SGA Growth — Marketing Performance Audit ← Portfolio Index · Q1 2026 · Confidential · noindex

Riverside Dental: Michael D. Spencer DDS

https://www.riverside-dental.com/

Production held roughly flat -1.2% YoY ($2,237,359 → $2,209,940). During the same window, new patient intake declined by 90 and appointment leakage improved (a bright spot). The practice scorecard shows 7 of 19 metrics passing, with 5 fails concentrated in patient retention and schedule management. The analysis below frames where collaborative opportunities exist rather than assigning root cause — the team can use these numbers as a shared starting point for the next operating rhythm review.

1. Practice Marketing Scorecard

7Passing
5Failing
7Data Gaps
58%Pass Rate (of measurable)
CategoryMetricCurrent ValueBenchmarkResult
Patient AcquisitionAvg New Patients / Month (last 90d)74.7≥ 30Pass
NP Call Conversion %N/A — Not on PeerLogic≥ 55%N/A
Missed Call %N/A — Not on PeerLogic≤ 18%N/A
3rd Next Available NP ApptN/A — Modento link not provided≤ 7 daysN/A
Patient RetentionUnscheduled Active Patients (YoY)2,170 vs 2,124Decrease YOYFail
Unscheduled $$ Opportunity (YoY)$4,458,656 vs $4,371,489Decrease YOYFail
NP Hygiene Re-Appointment %18.8%≥ 40%Fail
Hygiene Re-Appointment %85.6%≥ 85%Pass
Pre-Appointment %45%≥ 60%Fail
Schedule ManagementAppointments Completed (YoY)2,443 vs 2,625Increase YOYFail
No-Shows %1.7%≤ 5%Pass
Cancellations %0.7%≤ 5%Pass
Online ReputationGoogle Reviews (Total)813≥ 300Pass
Google Reviews (Last 30 Days)N/A — requires Swell/GBP API≥ 10N/A
Google Star Rating4.9≥ 4.5Pass
Google 5-Star %N/A — requires Swell≥ 90%N/A
Yelp Reviews (Total)N/A — not in current scan≥ 20N/A
Yelp Star RatingN/A — not in current scan≥ 4.0N/A
Referral ProgramTracking Referral Source (Missing %)14% missing< 20% missingPass

2. Production & Revenue Overview

Production Gross
$2,209,940
▼ $-27,419 (-1.2%)
New Patients
224
▼ -90 (-28.7%)
Case $ Accepted %
19.1%
▼ -5.7pp (-23.0%)
Visits / Working Day
37.00
▼ -7 (-15.3%)
MetricQ1 2025Q1 2026YoY Δ
Production Gross$2,237,359$2,209,940▼ $-27,419 (-1.2%)
Production Scheduled$1,726,113$1,607,904▼ $-118,209 (-6.8%)
Annual Patient Value$2,058$2,055▼ $-3 (-0.2%)
Visits Per Working Day43.6737.00▼ -7 (-15.3%)

3. New Patient Acquisition & Case Acceptance

MetricQ1 2025Q1 2026YoY Δ
New Patients314224▼ -90 (-28.7%)
New Patients / Working Day5.413.56▼ -2 (-34.2%)
Case Acceptance %69.0%94.1%▲ +25.1pp (+36.4%)
NP Case Acceptance %41.1%44.3%▲ +3.2pp (+7.8%)
Case $ Presented$4,058,555$4,059,716▲ +$1,161 (+0.0%)
Case $ Accepted$1,007,727$776,714▼ $-231,012 (-22.9%)
Case $ Accepted %24.8%19.1%▼ -5.7pp (-23.0%)

4. Same-Day Treatment & Clinical Performance

MetricQ1 2025Q1 2026YoY Δ
Same-Day Hygiene $$20,151$29,928▲ +$9,777 (+48.5%)
Same-Day Restorative $$545,081$551,367▲ +$6,286 (+1.2%)
Case Diagnosed % — Hygiene4.0%6.3%▲ +2.3pp (+57.5%)
Case Diagnosed % — Restorative51.9%52.0%▲ +0.1pp (+0.2%)

5. Patient Volume & Appointment Health

MetricQ1 2025Q1 2026YoY Δ
Active Hygiene Patients2,1252,267▲ +142 (+6.7%)
Unscheduled Active Patients2,1242,170▲ +46 (+2.2%)
Unscheduled $ Opportunity$4,371,489$4,458,656▲ +$87,166 (+2.0%)
Appointments Completed2,6252,443▼ -182 (-6.9%)
Cancellations %0.7%0.7%▲ +0.0pp (+0.0%)
No-Shows %11.4%1.7%▼ -9.7pp (-85.1%)
Pre-Appointment %45.0%45.0%▲ +0.0pp (+0.0%)

6. Appointment Confirmation & Patient Recapture

MetricQ1 2025Q1 2026YoY Δ
DI Confirmed %0.0%0.0%▲ +0.0pp (+0.0%)
NP Hygiene Re-Appt %11.1%18.8%▲ +7.7pp (+69.4%)
Hygiene Re-Appt %85.6%85.6%▲ +0.0pp (+0.0%)
Recaptured Patients7479▲ +5 (+6.8%)
Patients Net Growth167-74▼ -241 (-144.3%)

7. Operational Efficiency

Online Scheduling Adoption0.0%
Hygiene→Restorative Handoff Ratio0.99
NP Close Rate (Cases)44.3%
Avg Production / Visit$905
Patient Attrition377 (124.4%)

Call Conversion (PeerLogic Q1 2026)

NP Call Conversion
Existing Patient Conversion
Missed Call %
Top Reason Not Booked
NotesNot using PL

Online Reputation (Google Business Profile)

Rating4.9 ★
Review Count813
Address1061 Riverside Ave, Jacksonville, FL 32204, USA
Phone(904) 355-5531
Primary Categorydentist

Data Hygiene & Tracking Gaps

Referral Source Attribution: 14% of new patients (31 of 224) are missing referral source. Tracking discipline is in healthy range — keep daily check-in audit in place.

Production Waterfall Analysis (Q1 2025 → Q1 2026)

Bridges prior-period production to current-period production by attributing the change to specific drivers. Green = gained production; Red = lost production.

$2,237,359 $-204,366 $-231,404 +$16,062 +$214,364 $-301,684 +$479,608 $2,209,940PriorProdNewPatientVolumeCaseAcceptanceSame-DayTreatmentAppointmentLeakageScheduleUtilizationOther/UnattributedCurrentProd
DriverImpactNote
New Patient Volume$-204,366-90 NP × $2,271 avg restorative/exam
Case Acceptance$-231,404Δ -5.7% × $4,059,716 presented
Same-Day Treatment+$16,062Current $581,295 − prior $565,232
Appointment Leakage+$214,364Prior 12.1% → current 2.4% (improved)
Schedule Utilization$-301,684VPWD Δ -6.67 × 50 days × $905/visit
Other / Unattributed+$479,608Residual: fee schedule, payer mix, seasonality, provider changes
Net Change$-27,419Q1 2025 → Q1 2026

Action Plan — Organized by Support Team

Marketing

  1. Reactivation campaign for unscheduled active patients — Pull the 6+ month overdue list from Dental Intel Analytics (not Engagement — Engagement only reaches patients with future appointments). This practice shows 2,170 unscheduled active patients representing $4,458,656 in opportunity.
    Owner: Growth team + Office Manager  •  DI Workflow: Analytics → Unscheduled Active Patients → export → manual outreach assignment  •  Impact: Recovering even 10% of dollar opportunity = $445,866
  2. Online scheduling adoption lift — Only 0.0% of NPs booked online. Audit Modento integration + website CTA visibility. Patients who can't find a "Book Now" button often don't call either.
    Owner: Marketing + Web  •  DI Workflow: N/A — web analytics + Modento config  •  Impact: Captures after-hours + call-shy prospects

Clinical

  1. Standardized treatment plan presentation — Case $ Accepted % is 19.1% (benchmark: 50%+). Moving the needle 5pp on $4,059,716 presented = $202,986 in accepted treatment.
    Owner: Clinical Director + Doctor  •  DI Workflow: N/A — peer-learning / coaching sprint  •  Impact: $202,986 at 5pp lift

Office Manager

  1. NP follow-up: confirm 2nd hygiene appointment within 24h — Only 19% of new patients re-appoint into hygiene (benchmark ≥40%). Manual checklist at checkout — do not rely on DI Engagement for NPs.
    Owner: Office Manager + Hygienist  •  DI Workflow: N/A — manual checkout protocol  •  Impact: Each 5pp lift ≈ 11 additional reappointed NPs per quarter

Executive

  1. PeerLogic onboarding — This practice is not on PeerLogic, so we have no call-conversion data. Per Matt/Nathan strategy, get all practices onto PeerLogic — without it we cannot diagnose the front-desk funnel.
    Owner: ROD + IT  •  DI Workflow: N/A — vendor onboarding  •  Impact: Unblocks call-funnel diagnosis
AI Analysis Disclaimer: This report was generated by an AI system combining Dental Intel benchmarks, PeerLogic call data, and Google Business Profile signals. AI systems in dentistry are estimated at ~40% raw accuracy for clinical interpretation — every finding should be validated by the Market Manager, ROD, and Doctor before action is taken. Numbers are correct per the source CSVs; interpretations and recommended actions are directional, not prescriptive.